Meet Sam + Tara.

Good at hair. Learned the business as we went.

We've spent 20+ years running Dexterity Salon, learning firsthand what it takes to build a business in the beauty industry.

We've navigated pricing, payroll, expenses, slow seasons, and all the financial decisions that come with keeping a salon running.

We created Samori to share what we've learned with hairstylists who are great at their craft but want to feel just as confident about the business side.

Still in the business of beauty.

We're not teaching business from the sidelines. We're still running Dexterity Salon, the salon we opened in 2005, and Index By Dex, our own haircare line.

We've managed the schedules, paid the bills, figured out the pricing, and made plenty of mistakes along the way.

Samori is where we share what we've learned. No complicated business lessons. Just practical advice to help hairstylists make better decisions, understand their money, and feel more confident running their business.

Ready to feel more confident about the business side of beauty?

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